As 4 Directions Bushcraft grows and we expand it has been fun finding our own identity. As you search through our products and site you will find we have made many great changes including our logo which was designed by Florence Edwards of Pixel Power Graphics.
One thing that remained the same is the ancient story behind our logo.
Within the 4DB logo you will see the circle representing the continuous circular pattern of on-going life and death. The 4 different colors with Red representing the color of the red people, the Natives themselves and the eastern direction. The black or African American people and the direction of the west. The yellow or Asian people and the direction of the south. Lastly, white for White Americans and the direction of the north.
Although the Native American Medicine Wheel has many other deeper level meanings there is one that stands out and that is we are all one people in the same circle of life. This is the belief that we live by and the reason we use it to help represent our company.
4 Directions Bushcraft